Nature-inspired Skincare Landing Page • Editorial Illustration

Project description

Can a skincare website feel as natural as the ingredients it promotes?That question became the starting point for this concept.Inspired by Innisfree’s philosophy of botanical skincare and Jeju Island, this exploration reimagines the brand’s digital experience through an editorial illustration style—blending storytelling, immersive landscapes, and a calm, nature-first interface.Rather than following conventional ecommerce layouts, the goal was to create an experience that slows users down and encourages discovery.