Somatic - A conceptual brand built with AI
by Aaron Pou · Jul 2025

Project description
Somatic is a conceptual brand exercise. Using only AI tools, I set out to create a full brand identity based on leveraging research and market studies with ChatGPT 4o and Perplexity Pro, along with image and video generation using Visual Electric and Runway Gen-4. The logo mark and icon set were the only brand elements that were crafted without the use of AI tools.
















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