Entierra — Ancestral Mezcal Branding

Project description

Ancestral. Boutique. Oaxaca. This is the brand ecosystem for Entierra, an artisanal mezcal of origin that seeks to honor the alchemy of the land and the legacy of the master mezcaleros.The design focuses on authenticity and heritage. The logo is a handcrafted piece: a vintage-style typeface resting on a detailed illustration of the agave, incorporating elements of the traditional still. The result is a brand that communicates honesty, wisdom, and a deep respect for ancestral distillation processes.The brand board reveals the meticulousness of the art direction: from the editorial design of a brand book that narrates the "Alchemy of the Land," to the packaging with rigid structures that elevate the bottle. The identity is completed with corporate stationery that uses tactile materials and an out-of-home (OOH) advertising campaign that positions the mezcal not just as a beverage, but as a high-level cultural experience.