Redesign - BNPL e commerce landing page

Project description

The BNPL industry has a trust problem. it's not a business problem. It's a design problem. Most buy now pay later platforms look like they want to trap you. Complex terms, buried fees, aggressive upsells, dark patterns. Users feel anxious the moment they land on the page.The global BNPL market will reach $700 billion by 2028. The brands that earn consumer trust at the product experience level — not just the marketing level — will own that market.