I Tested AI to Build a Real Brand: Does It Actually Work?

Project description

almost didnt post this.. wasnt sure id explain it right lol ive wanted to test AI on a real branding project for ages but never made time. a sponsor reached out and i figured; perfect excuse to finally do it. only said yes on one condition; i keep it honest, share it how id actually use it. they agreed :) so heres my real take: i use it like a sketchbook; idea generation, opening doors that would have taken me longer to find on my own. this was 30 mins so the results are flat. thats the point. the more you use it to think, the more YOU think (yes, YOU, not the tool thinking for you).