Android x Provinz - Ailton Henriques

Project description

In a culture ruled by algorithms, repetition is the norm. This German social-first campaign celebrates doing things differently. Titled "Tanz aus der Reihe“, a German saying for stepping out of line and going against the crowd. The idea was a natural fit for Provinz, a band that embodies this mindset. Using their current top song as the emotional backbone, we created multiple visual worlds that reflect different ways of breaking patterns. Powered by Android, each world shows how Provinz uses technology to express themselves on their own terms.