TEKS Logo evolution: the hidden creation process

Project description

This case study is a journey into the depths of the process behind creating the redesigned logo for TEKS, a dynamic logistics company covering all of Ukraine. Instead of the usual "problem-solution," we unveil the hidden process of identity creation: from in-depth analysis and concept development, inspired by the speed and reliability of logistics, to the meticulous execution. You will see how, step by step, a modern and simple visual image was formed, capable of inspiring trust and conveying the professionalism of TEKS. Discover how the geometry of roads and the symbol of cargo merged into a unique logo that works effectively in any scale and color.