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Alessandro Giammaria
Fish-Cherie Logo - UI/UX Website

Fish-Cherie Logo - UI/UX Website

Alessandro Giammaria
by Alessandro Giammaria · Jul 2025

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Fish-Cherie Logo - UI/UX Website

Project description

Fish-Cherie – Brand Identity and Website For Fish-Cherie, the new line of refrigerated fish displays by Monelletta, I developed the entire coordinated image — from logo to website. The pictogram combines a circle and square to represent a fish with petal-shaped fins, visually blending freshness and natural elements. The geometric, functional typeface features a custom “H” that subtly recalls the shape of display counters. The color palette balances blue (tradition) and orange (innovation). The website extends this visual language with a clean interface, intuitive navigation, and strong product focus — ensuring full consistency between brand and digital presence.

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