Job Hunters: brand identity for new HR Agency

Project description

Jobhunters is a Milan-based HR consultancy founded in 2023, authorized by the Italian Ministry of Labour. The brief was clear: build a visual identity from scratch that could compete with established players from day one. The concept bridges two worlds the corporate rigidity of traditional HR and the forward-looking energy of the new world of work. The logo integrates a directional arrow into the wordmark, functioning both as a pictogram and as a metaphor for guidance and progression. The identity system covers logo variants, business cards, brochure for Business Schools and Universities, social media templates, and a Keynote presentation framework, all built around a consistent bi-color layout language where the arrow becomes a recurring structural element. The challenge: the design had to communicate authority, trust, and direction for a brand with no history yet.