Nike Mind 001 — Experimental Sports Poster with Editorial Typography

Project description

This concept explores how typography can become an active part of the composition instead of simply supporting it. I wanted to create visual tension by layering oversized type, bold graphic elements, and photography into a single editorial system. Every decision—from the placement of the Swoosh to the hierarchy of the typography—was made to guide the eye and reinforce the feeling of focus, movement, and performance. Rather than designing another sports poster, this became an exploration of how composition alone can tell a story. If you like my design, share your thoughts in the comments! Non-commercial concept project. Images © Nike. Typography: Pangram Pangram & Roman Postovoy.