MTL Visual Identity

Project description

Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motionTogether with Alessia Visicaro, we built a visual identity that translates this idea into a language made of laps, dots, and progression.The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system.Little Actions Power: small actions, one lap at a time.Ready to start your project?Check out my services: https://dribbble.com/calvino_antonio/servicesOr just contact me here on Dribbble.© Antonio Calvino 2026. All rights reserved.