Mind The Lap Visual Identity

Project description

Mind The Lap is a productivity method built on a concrete premise: motivation is a spark, not a system. Together with @alessiandpoint, we built a visual identity that translates this idea into a language made of laps, dots, and progression. The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system. Full case study dropping soon, can’t wait for you to see the whole process.