Moonvine - Brand Identity, Design System & Website

Project description

Moonvine is a marketing data platform that turns scattered analytics into clear, weekly reports. Apta partnered with the team for a full year of brand and product work: starting with a deep dive into the market, the audience and the product itself, then building a complete visual identity, design system and tone of voice that carried through the reports, the website and every touchpoint. We defined the product's information architecture and reusable components for scale, designed and built the site for launch, and extended the system into social media, video direction and presentations. The result is a cohesive brand and product identity ready for market, with a system built to keep growing across formats and channels.