Visual Identity Aruno

Project description

Aruno is my own graphic identity. In Japanese, it represents “Arnaud.” The symbol is a hexagon inscribed within sacred geometry, with a central circle symbolizing the eye of the French graphic designer. The hexagon itself stands for France. Every detail has meaning: The number six, in biblical tradition, is associated with man. It’s also a nod to a pawn on a chessboard—because even when working alone, like a simple pawn, a single piece can change the entire game. Additionally, the logo is responsive, adapting perfectly as a standalone symbol or in horizontal and vertical formats.