MOB LINKS® — Streetwear E-commerce & Interactive 3D

Project description

MOB LINKS® is a streetwear and lovewear brand built around one idea: inspiring a generation of future superheroes. When a brand talks that loud, its logo has to carry the same weight, including in 3D, and including on the web. The logo already existed as a 3D model, but not as a usable one. It looked fine in a render and fell apart in a real-time scene. So the job wasn't to redesign anything. It was to make the asset behave. I rebuilt the mesh with clean topology, light enough to load fast but dense enough to keep the letterforms crisp from any angle. Textured it, then shipped it as a Draco-compressed GLB: one self-contained file, drag-and-drop ready for Three.js. The point of the whole exercise: Benjamin could import the asset and start building, instead of spending his time fixing geometry. Done for the MOB LINKS® team: Benjamin Robinet and Antonin Wieczorek on development, Henelder Rodrigues Sanca on brand vision, art direction and UX/UI, and Aurélien Desert for the 3D logo. The site went on to win Awwwards Site of the Day and the Developer Award.