Designing the About page for United Carriers 2.0

Project description

About pages are usually where good websites go to die. For United Carriers 2.0, we treated the About page as part of the experience rather than a page users simply have to read. We structured it as a paced scroll with shifting type scale, deliberate imagery, and generous white space to control rhythm. The company story gains the same sense of movement as the rest of the site, holding attention instead of asking for patience.