Organic Motion: A Vibrant Approach to Vegan eCommerce

Project description

For Vegany, the goal was to create a "Digital Garden" using organic shapes and leaf-inspired motifs. I broke the traditional eCommerce grid by using custom-shaped image masks for the Tofu and Cookie categories. The UX strategy includes a content-to-commerce funnel featuring a video recipe module and a community-driven WhatsApp hub via a custom QR code. It’s an exploration of how color psychology and organic UI can drive trust in the health-conscious market.