Anda Metrô Gávea

Project description

This project involved the development of the civic campaign "Anda, Metrô Gávea!" (Move, Gávea Subway!), a multi-channel manifesto aimed at pressuring authorities to resume and complete the paralyzed construction of the Gávea Metro station in Rio de Janeiro, ensuring the efficient use of public funds already invested and improving urban mobility. To achieve this, a Key Visual (main visual identity) was created for social media, ensuring recognition and urgency for the message; a manifesto video was produced to emotionally mobilize the population; and a website was launched to serve as a central hub for information dissemination, signature collection (petition), and community engagement. The campaign thus functioned as a digital activism and social mobilization tool to turn the promise of the station into a reality.