Digital identity and tagline — Lyngby Storcenter

Project description

We take care North Zealand's largest shopping centre needed a new brand and communications strategy across all of the centre's platforms. I redesigned the centre's visual identity across digital platforms. The website was reskinned in a tighter layout, magazine-style content was added, and the social media channels received a visual tightening. A pitch was also developed for a mobile app featuring the centre's news, an easy parking module, live updates of opening hours, a gift finder guide, an events calendar, and indoor "GPS" navigation. In addition to the digital efforts, I also came up with the centre's new tagline: "Vi gør os umage" (We take care). Designed at Blackbook — Copenhagen digital design studio. Full case: https://www.blackbook.dk/en/portfolio/lyngbystorcenter/