iPad eDetailer for haemophilia treatment — NovoSeven

Project description

Novo Nordisk needed an iPad-based eDetailer – an interactive sales tool – showcasing the benefits of the exclusive haemophilia medication NovoSeven, manufactured in Switzerland. I designed the eDetailer as a combination of physician guidance on the treatment of haemophilia and tracking of physician attitudes toward the product. The eDetailer contains interactive HTML5 slides, video clips, and patient materials. Designed at Blackbook — Copenhagen digital design studio.