Nationwide outdoor campaign — Visit Norway

Project description

As Creative Director, I designed Visit Norway's nationwide winter campaign targeting ski-enthusiast Danes. The campaign included billboards, posters, and digital out-of-home advertising on trains and buses across the country. The integrated campaign was supported by TV advertising and placements in the country's major newspapers and magazines, as well as an online banner campaign. The campaign was a great success, and Visit Norway experienced a significant increase in revenue across the various destinations. Designed at Blackbook — Copenhagen digital design studio.