DICH™ Shoes // Ecommerce Website Vol.01

Project description

Some projects are just exercises. Some become the beginning of everything A while back, I joined a masterclass by Louis Paquet and built the first version of DICH™. At the time, it was just a project I was experimenting with. Years later, I came back to it - rebuilt it, pushed it further, made it louder, sharper, and much more me👟 Looking at it now, I can honestly say this was my point of no return. Somewhere between the sneakers, the art direction, the typography and the endless “what if we push this further?” — I started to understand what kind of designer I wanted to be. DICH™ became more than a concept. It became the project that made me believe I could actually make this shit work. And honestly? I’d love to see it exist beyond the screen one day. A real brand. Real sneakers. A real website. For now, Part I. Part II coming soon.