Series Seven // Website

Project description

Hello, mates! 🪑 Here’s to the world’s most famous chair — reimagined for the digital age. Meet Series Seven, a modern tribute to Arne Jacobsen’s timeless icon — now with a sleek configurator that lets you play, tweak, and fall in love with design all over again.We wanted to make something that felt Danishly precise yet deliciously playful — like furniture made by someone who really, really cares about kerning. Think warm wood, smooth chrome, and a wink of nostalgia wrapped in digital polish.Built for those who believe that every pixel (and every chair leg) should stand perfectly balanced.