Faïda is a group of people putting money into one shared pot, each waiting for their turn to take the whole thing.

Project description

Faïda is a group of people putting money into one shared pot, each waiting for their turn to take the whole thing. No bank in between. Just their word to each other. The product doesn't bring the trust. The trust is already there. It brings structure: rules, timing, transparency. So the brand had to do the same. The mark is a circle of people around a shared centre, minus the people. Literal figures turn a financial product into a charity. Softness stayed in the form. Discipline went into the system. Branding here wasn't about dressing the product up. It was about putting how it works into a form. Soft forms. Strict system. Design & Brand Identity — @wassoffa Design — @margaritagolubev.a Production — @igor.cerebrum