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Chris Pizzo
The Age of Authenticity: Why AI Can’t Save a Brand That Doesn’t Know Itself – Chris Pizzo Design

The Age of Authenticity: Why AI Can’t Save a Brand That Doesn’t Know Itself – Chris Pizzo Design

Chris Pizzo
by Chris Pizzo · Jul 2025
The Age of Authenticity: Why AI Can’t Save a Brand That Doesn’t Know Itself – Chris Pizzo Design

Project description

In a world chasing scale and shortcuts, brands are losing touch with what audiences really want: authenticity. This post explores why creative leaders must reject the quick fix and embrace the long game if they want to connect with today’s consumer.

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