Super Amal Fruit Biscuits Packaging Design

Project description

Super Amal Fruit Biscuits gets a vibrant and playful packaging identity through this creative packaging design by Design Concepts. The product range features three colourful flavours — Mango Mast, Strawberry Mast and Pineapple Mast — each developed with its own distinctive colour theme and flavour-focused visual elements. The packaging concept combines bold colours, appetising fruit imagery, attractive biscuit visuals and a consistent brand presentation to create a unified product family. The yellow Mango pack communicates a bright tropical feel, the pink Strawberry pack brings a fresh and fruity character, while the green Pineapple pack adds a refreshing tropical touch. The overall design approach focuses on strong shelf presence, easy flavour recognition and an engaging FMCG visual style. Maintaining a consistent layout across all three variants helps establish a clear range identity while allowing each flavour to retain its individual personality. From colour selection and flavour communication to the overall visual composition, every element has been planned to create an attractive and memorable biscuit packaging range