Hatil

Project description

This project rebrands the visual identity of Hatil — a brand widely regarded as the game changer in Bangladesh’s furniture industry. By reinterpreting the letter “H” and the idea of home in a distinctive and refined way, the new identity gives life to a more confident, contemporary, and emotionally resonant brand presence. The redesigned system strengthens Hatil’s position as a high-ranking option in the market, combining heritage with modern design language. It elevates the perception of quality, deepens the connection to natural materials and home, and provides a flexible visual foundation that supports the brand’s continued growth both locally and internationally.