McDonald's X-MASters

Project description

McDonalds asked us to create a fun and quirky world for X-MASters 2021 holidays campaign. This resulted in a playful visual identity with many custom illustrations. Client: McDonald's Netherlands Agency: TBWA Neboko / Studio Neboko Role: Together with another designer we were responsible for the whole visual style of the campaign. All the illustrations are custom made for different touch-points from in-app/in-game assets to campaign visuals for on- and offline communications.