1 AM | Coffee Branding, Identity & Packaging Design

Project description

1 AM isn't a time on the clock. It's a state of mind. A full brand identity for 1 AM, a cold-brewed coffee built for creators, night grinders and midnight hustlers — the ones whose most productive hours begin when the rest of the world switches off. The scope covered brand strategy, a timestamp-driven logo system, a five-SKU can range designed to stop a scroll, a colour system chosen for stopping power over prettiness, packaging, merch, and a website. Scope: Brand Strategy · Identity Design · Packaging Design · Web Design Client: 1 AM — Cold Brewed Coffee Agency: DN Designs