Demetra AI

Project description

I explored color, dithering, and typography to craft an identity for Demetra, an AI company inspired by the Greek goddess of harvest, Demeter. I was interested in blending something ancient and symbolic with something modern and machine-driven. Demeter represents growth, cycles, and nourishment, so I leaned into a direction that feels grounded, textured, and slightly timeless. Dithering introduced a layer of imperfection and depth, almost like digital erosion, while the typography anchors the identity in something that feels both classical and digital at the same time. The goal with my daily explorations is not perfection, but exploring ideas quickly, refining my creative instincts, and sharing the process as I grow.