Demetra AI Visual Assets

Project description

Building on yesterday’s exploration, I pushed the Demetra concept further by designing a logo for the fictional AI brand and creating a series of posters and other visual assets. This time, I focused more on visual language and expression, exploring how the identity could extend beyond a static system into something more flexible and communicative. I drew inspiration from Oliver Hamrin poster work and experimented with shaders in Paper to introduce more depth and motion into the visuals. Demeter, the Greek goddess behind the concept, represents agriculture, harvest, fertility, and the seasons. The color direction continues to lean into those ideas while still sitting within a modern, digital context. The goal with this series is not perfection, but consistent exploration, refining my instincts, and building in public.