Invoca - Brand Summary

Project description

Invoca came to us in mid 2024. A billion-dollar leader in AI-powered conversation intelligence with 400+ employees and over 100M ARR. Matt, their VP of Brand, asked us to evolve their identity so it could keep pace with their growth and show both maturity and approachability.Here we're showing how the identity refresh came together. A new grid to bring order and consistency across marketing materials. Typography refreshed with GT America to create hierarchy and clarity. Patterns and graphic elements that give the brand more range, more flexibility, and more personality without losing its core.Invoca’s identity was already strong. What it needed was expansion and structure. These elements give the brand the resilience to scale, the clarity to stay consistent, and the flexibility to show up unmistakably Invoca in every touchpoint.