Yellow - Brand Exploration

Project description

A few years back we worked with Yellow.ai, the enterprise platform that helps companies automate conversations with AI.During the early stages of their brand identity we explored a lot of directions. Some safe. Some not so safe.Today we’re sharing one that never saw the light of day. It was bold, modern, and pushed hard against the obvious. No yellow as the primary color. For a company called Yellow that felt like a statement.We still love the icon concept too, the way the Y and AI merge into a single mark is sharp and memorable. Even after a few years on the shelf it still feels like it could service a new brand.This route didn’t get picked, but it reminds us how far the conversation can go when you look past the name and focus on the idea.Kudos to BB and Yellow teams for the strong collab on this one!