As Pereiras - Portfolio .fubá

Project description

As Pereiras is a Rio-based strategic communications agency that operates outside the conventional curve — both in format and in its offering. When they arrived at .fubá with a finished logo and well-defined brand guidelines, we were given full creative freedom to imagine how this bold proposal would translate into a website. The process was iterative. We started with the core guidelines in color and typography and tested gradually — every section, every animation, every movement — until we reached an animated, dynamic, colorful website that is entirely theirs. Before that came a day-long in-person immersion for strategic communication work — a story worth telling in itself. Because a website only works when you know exactly what you need to say.