Halal Trading Platform Brand Identity | Arabic Fintech

Project description

I redesigned the complete brand identity for Tabadulat, a Shariah-compliant digital trading platform serving Muslim investors across the GCC. The original logo lacked depth and relied solely on Arabic lettering without meaning. My challenge was to rebuild the brand from scratch — merging Islamic values with modern fintech aesthetics. Through exploration and refinement, I created "Tamim" (meaning Complete) — a logo functioning as both a double-T mark and a bullish candlestick, with a white core representing the halal trading zone. The identity includes a culturally-rooted color palette (Firdaus Green, Nakhl Night, Bullish Gold), bilingual typography, and Mr. Dinar — an illustrated mascot bringing warmth to financial education.