Avina: designing trust into an AI that emails for you

Project description

An AI sales agent writes to potential customers in a company's name. For a sales leader, that is the real hesitation: one careless message reaches a buyer they hoped to win. Our brief called trust critical in this category. Approval cannot live only in the FAQ, because the doubt starts the moment a visitor learns the product sends emails for them. Control appears wherever that doubt is likely. The third workflow card on the homepage, You Approve Every Message First, puts Approve buttons inside the product interface. An FAQ answer adds that teams can review every message before it is sent or automate approved campaigns. The About page lists Humans Stay In Control as a value, and the plan comparison has a row for human approval on every send. Founders and sales leaders deciding whether to let software contact prospects, and teams accountable for how their outreach sounds. Working on something similar? WhiteFrame Creative builds websites end to end: structure, interface, motion, live build. Most of what we do is deciding what stays on the fold and what goes. That's the job. Send a DM with the screen that's giving you trouble and we'll tell you how we'd approach it. Send Message  📩