Mobile-First Shopping Experience for Fashion Brands

Project description

With over 75% of fashion purchases happening on mobile, we couldn't just make Lustro "responsive"—we had to make it mobile-first. Our Approach: For this project, we focused on the "thumb zone." We streamlined the navigation to guide shoppers from the lookbook to checkout in fewer taps, ensuring high-resolution product imagery loads instantly without compromising quality. This design builds trust at every step, turning casual mobile browsers into loyal customers.