House of Aurum jewelry | Pearl Jewelry E-commerce Website

Project description

House of Aurum is a concept redesign of an online pearl jewelry store. It offers a softer, more editorial take on luxury shopping. The look pairs the elegant Prata serif with a muted palette: warm greige, deep taupe, dusty mauve and a touch of sage. Large, calm product photos carry the brand, set off by a custom HA monogram. The project covers the home page, the catalog and the product page on both desktop and mobile. The catalog has filters for collection, metal, pearl type and price. The product page includes metal swatches, an “add a note” gift option, complimentary gift wrapping and a “Picked for you” section. Designed in Figma, Photoshop and Illustrator.