Elivaas - Brand Identity & Visual System

Project description

ELIVAAS is a hospitality brand offering fully serviced private stays across destinations, with a portfolio spanning Elivaas, Privé and Alaya. The project focused on creating a clear, cohesive and scalable visual identity system for the growing brand. A key challenge was that the three offerings looked and communicated too similarly, making it difficult for audiences to understand their distinct positioning. The solution was to build a visual ecosystem that gave each category its own personality and visual expression, while maintaining a recognisable connection to the ELIVAAS master brand. The work explored and defined brand architecture, visual hierarchy, typography, colour systems, imagery, graphic elements, layouts and art direction, creating a flexible identity that could work consistently across digital and offline touchpoints. Agency - Anagram Digital Strategy - Neha Gupta Art Direction & Designs - Melanie Chaudhary Motion - Vishal Raj