ĐỘ PÔ | Brand Identity

Project description

In Vietnam, "exhaust tuning" is often associated with noise and recklessness. This project aims to redefine the term through a disciplined Bauhaus lens, stripping away the stigma and returning the industry to its true roots: Pure mechanical engineering and physics optimization. The visual system utilizes a modular grid and a primary color palette (Red, Yellow, Blue) to bridge the gap between District 5's heritage (Chinatown) and a sharp, modern automotive aesthetic.