Thumbstop | Brand Identity & UI/UX Design

Project description

Thumbstop is a concept creative studio with teams in Toronto and Los Angeles. It makes UGC, short-form and paid social ads for DTC and app brands across the US and Canada. In paid social, the only moment that matters is when a thumb stops scrolling. That moment became the name, the promise and the mark: a thumb pressed inside a stop sign, drawn like a sticker. I designed the full system end to end: naming, logo, colour, typography, a 16-piece sticker system, personas, a user journey, sitemap, user flows, wireframes, a UI kit, a six-page responsive website and its motion language (GSAP ScrollTrigger + Lenis). Role: Brand & UI/UX Designer — Marrium Fatima Type: Self-initiated concept, 2026 Tools: Magnific AI (imagery), HTML/CSS prototype, GSAP, Lenis Concept project — the brand, people, client logos and figures are fictional.