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Ishita Jain
Honest Drinking — The Forbidden Fruit Collection

Honest Drinking — The Forbidden Fruit Collection

Ishita Jain
by Ishita Jain · Aug 2025
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Honest Drinking — The Forbidden Fruit Collection

Project description

A bold alcohol branding project for Honest Drinking’s debut line—The Forbidden Fruit Collection. Built around brutal honesty, this concept challenges typical alcohol marketing with raw visuals, emotional storytelling, and unfiltered design. Featuring ten fruit-alcohol pairings, each drink explores why we drink—even when we know better. Designed by Olio | The Design Studio

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