SUNROOOF | Brand Identity

Project description

Sunrooof is a wellness lighting system that turns ceilings into a soft, sky-like source of daylight—so indoor spaces feel more natural, uplifting, and human. In a world where we spend most of our lives indoors, light isn’t “interior design” anymore; it’s a daily input that quietly decides your mood, energy, focus, and sleep. As Creative Director, I led the brand identity end-to-end—distilling the positioning, shaping the visual language, and building a system that feels premium, calm, and future-proof. From logo and typography to color, layouts, and real-world applications, everything was designed to make Sunrooof feel like a category creator: not a light brand, a wellness standard.