HCMC Geological Museum - Rebranding

Project description

This project was part of my Brand Identity Design course, where I rebranded the HCMC Geological Museum to enhance its visibility and modernize its identity. Despite its valuable collection, the museum struggled with low public awareness and outdated exhibits. My goal was to reposition it as a must-visit cultural destination for young audiences. Inspired by the museum’s core values—uniqueness, knowledge, and connection—I developed a brand identity centered around the "Ruby in the Marble" gemstone, symbolizing rarity and beauty. The final logo features interconnected lines forming a gemstone shape, reflecting both geological structures and the idea of connection. The color palette is primarily black and white for a clean, scientific feel, with ruby red as an accent, adding vibrancy and drawing inspiration from the museum’s rare gem. Neue Montreal was chosen as the primary typeface for its modern, research-driven aesthetic. Supporting graphics, derived from the logo’s lines, were applied across stationery, signage, and digital assets. The project resulted in a cohesive branding system, including a logo suite, stationery, signage, promotional materials, and social media templates, all documented in a comprehensive brand guideline. This project strengthened my approach to systematic branding, teaching me how to create a cohesive visual system rather than just applying a logo. It also reinforced the importance of research-driven design and storytelling in crafting meaningful brand identities.