Lux Antigua Branding

Project description

A full brand identity creation for Luz Antigua, a coffee brand that champions the intersection of elegance and rugged authenticity.The identity is anchored by a sophisticated deep green palette and custom typographic treatment that channels "old-world warmth." The core of the logo is a detailed, handcrafted illustration of a jungle feline, symbolizing the wild heart and origins of the coffee beans. This mark adds an element of raw simplicity and memorable character to a premium look.