Hybrid UI e-commerce concept

James Gillen
by James Gillen · Oct 2025

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Hybrid UI e-commerce concept

Project description

I'm continuing my experiment with the fictional sci-fi streetwear brand, pushing the boundaries of what digital product viewing can be. The goal is to create an immersive, viewing experience. This process, built on tools like Nano Banana, Mid Journey and Sora, offers a powerful new blueprint for brands to create assets: Create immersive worlds: Generate an entire narrative and aesthetic for a collection from a single original product image. Expand assets: Isolate individual product components to help populate social, web and video assets. Transform browsing: Move past static images into interactive experiences with AR layers, 3D web assets and video. It's a proof-of-concept for how I can help brands craft visually rich, highly engaging assets. Images created with AI. Graphics created with craft.

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