Mie Crumb: Visual Identity Design
by Jean Rei · Oct 2025
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Project description
Mie Crumb is a small bakery with a soulful, handmade spirit. The goal was to create a warm and relatable identity that feels just like their bread — soft, imperfect, and full of character. At the heart of the concept is the emotional moment before the first bite. This shaped the illustrated logo, earthy color palette, and friendly typography. The result is a cozy, human brand that feels honest and real.



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