#WomenRewriteWomen / El Tiempo

Project description

Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines. On the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen. Mullen Lowe SSP3   Chief Creative Officer: Carlos Andrés Rodríguez Creative Directors: Diego Muñoz / Juan Manuel Prieto Art Directors: Oscar Peña /Diego López Copywriter: David Meneses /  Juan Carlos Castaño Editor: Jonathan Bolivar Producer: Pivote / 24-7