FIND SQUARE | Rebranding

Project description

FindSquare, Rebuilt FindSquare had the right product. Flexible, verified workspaces for freelancers, remote teams, and startups across Saudi Arabia. What it didn't have was a brand that felt the same way. The identity was static, the design system wasn't built to scale, and the voice wasn't connecting with the people it was made for. So I rebuilt it from the ground up. I put empathy at the core, grounding the strategy in the founders' own experience as coworking users, shifting the brand from a booking tool into something that actually feels like a partner. Developed a Dynamic Frame that expands and adapts across every touchpoint. Built a generative pattern system from the logo's Arrow DNA, infinite, non-repetitive, as dynamic as the spaces FindSquare connects people with. And mapped the color system to the user journey. Flex Green leads during discovery, Trust Blue takes over at booking. Because the moment someone decides to commit, the brand should feel like it's ready too.