MIRA Glasses Branding

Project description

For MIRA, I worked on the brand identity and website design. When developing the identity, I kept returning to a simple question: What symbol could represent memory, understanding, and intelligence? The answer became the elephant. Across cultures, elephants have long been associated with memory, wisdom, and knowledge as well as quiet intelligence. And, admittedly, I couldn't help thinking about The Little Prince and its reminder that the most important things are not always visible at first glance. That idea felt surprisingly aligned with MIRA itself, and with the people building it. While working on the project, I kept coming back to the founders' story. Long before MIRA, they were building things simply because they were curious. What started with Lego inventions and engineering experiments eventually evolved into robots, wearables, and, years later, MIRA. There was something inspiring about that mindset. A belief that technology should expand what humans are capable of, not replace them. In many ways, that same idea became part of the identity itself.